How to choose a domain for business

When choosing a domain zone, it is worth focusing on the features of your project.

If your project is focused on the international market, we recommend registering a domain in international zones. The most famous zone is .COM. Initially, it was created for commercial organizations, but over time it has gained popularity among other types of organizations.

You can also register domains in other international zones, such as .ORG — for non-profit organizations; .NET — for Internet projects related to the development of networks and telecommunications services, etc.

Pay attention to the thematic zones-New gTLD. These are such zones as:.PHOTO,. HOLIDAY, etc. With a New gTLD domain, you clearly communicate your field of activity and interests. For example, the domain .ART is suitable for sites related to art (primarily visual). The domain zone .The COMPANY will indicate that the link will take the client to the company's website, and the zone .GALLERY will take you to the gallery's website.

Please note!

If you are developing a large business, we recommend buying out domains in all popular zones. Then, after the promotion, you will not have to buy them from people who can request huge amounts.

What affects SEO promotion

The promotion in search engines is affected by:

• The age of the site. The algorithms Google give preference to sites that are already 1-3 years.
• The domain zone. If you want to promote your site in the Russian segment, the domain in the Russian national zone will be promoted faster. This also works in the other direction — if you are promoting a site in international search engines, it is better to give preference to a domain in the international zone. It is not recommended to use a technological domain — search engines do not trust such domains, and it will be more difficult to advance in search results.
• Domain history. If you host a site on the same topic as the previous domain owner, then indexing is faster. But if you have a different site theme, the domain history is reset to zero.
• Keywords. If there is a main keyword in the domain, this will facilitate promotion. The main thing is that there should be no more than one such word-otherwise there is a risk of getting a filter for over-optimization, and this will reduce the trust of search engines.