The first step on the way to your site is to register a domain. Before ordering a domain, it is important:
In this article, we will share tips on how to come up with a domain name for a website.
To come up with a name for a site, you need to understand how domains work.
Domains have a hierarchical structure and consist of levels. Most often, there are three - or two-level domains in the network. What are levels, let's look at the example of a domain drive.google.com. The left part of the domain up to the drive point is a third-level domain (or subdomain), google is a second-level domain, and com is a first-level domain (the domain zone that it sets ICANN). The first-level domain cannot be invented by yourself, you can only choose it.
Most often, when we need to come up with a site name, we come up with a second-level domain. You can come up with a third-level domain, but it will be more difficult to promote a site with this name.
A well-chosen domain name affects at least three indicators:
Our recommendations will help you determine which domain is best to come up with for the site.
The perfect domain name:
But finding the perfect domain name is not the easiest task. You need to be prepared for the fact that someone has already "occupied"your combination of words/letters. Therefore, it is better to come up with several options so that there is something to choose from.
It is best to use the name of a company or brand as a domain name. This will increase the awareness of the company and get the first positions in the search results when searching for its name.
Personal names are well suited for promoting a personal brand or blog.
If your company's name is too complex or long, use abbreviations or abbreviations. But it should be done wisely. Check if the abbreviation has a double meaning. For example, if your organization is engaged in fuels and lubricants, you should not use the abbreviation GSM-in the minds of most it is associated with mobile communications. It is important that the site address is clearly understood.
If you can't mention the company name, use the type of activity. So for a company that is engaged in cargo transportation, the following domains may be suitable: vezunadom, dostavimbystro or vezemgruz. Study which domains are used by competitors in your industry, and try to come up with an exclusive one.
It is good if one of the key queries on the subject of your site is used as a domain name. A keyword as a domain will be a strong competitive advantage.
If the domain is catchy, contains keywords and corresponds to the content of the site, most likely, more customers will visit your site.
It is undesirable to use two identical letters (dommody) and hyphens (dom-mody) in a row in the domain name — they are not perceived by ear, and it is easy to make a mistake when entering the domain into the browser line.
Be careful to use non-readable characters, such as: ZH, CH , SCH , YU, YA, etc.In such domains, it is easy to make a mistake when reading or typing a word into the search bar. The main rule: in transliteration, the word should be easy to write and read.
If numbers are not an integral part of your brand, it is better not to use them in the name — such domains are more difficult to remember.
If you are planning to register a domain for an existing company or trademark, make sure that the domain name completely matches its name. Sometimes domains are intercepted. If you have a certificate of registration of the company, in the event of a dispute, you will be able to defend your right to the domain. The main thing is that the certificate should be issued before the domain is registered.
You should not use other people's trademarks. If the copyright holder discovers this, you can lose your domain name.
After you have managed to come up with a domain name, you can start choosing a domain zone.